income. that's the reality. and we don't want to run from that. but at the same time you're absolutely right we do want to make it very clear to people that it has to be based on hard work, on consistency and operating your business with integrity. >> des, my question, i have, you know, i used to live in l.a., i've watched the company for years, and i just never really thought, i guess, in my own view that there was anything really proprietary or special about the product. whether it's a soy shake to lose weight. i mean maybe they're not harmful. maybe they're, you know, maybe people do lose weight, but you could get the same thing in a slimfast or a weight watchers. so, if they were just, you know, and the distribution system was normal just in some -- at a store, and everybody had their product on the same shelf, there would be no way of putting herbalife in the forefront. so, that's what people's questions are. that the whole distribution network is to make it possible to sell this stuff as if it's -- is it advantageous to the product that other companies are selling in any way, des? is it superior?